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In an age where endless attempts of innovation and out-of-the-box thinking are swarming our daily lives, a back to basics approach comes as a breath of fresh mountain air.Enter Woolrich’s latest campaign – UTAH: a campaign that focuses and is built around characters residing in Eden, Utah.
The classic Chanel skirt suits is also reinvented with matching shorts and completed with sequined tights and half gloves.Men and women took their free time to explore natures splendour in a more recreational setting with backpacking, camping, mountaineering and cycling being just a few of their preferred activities.From simple wool socks to its famous cold-busting parkas, the brand’s products embrace and highlight the authenticity of the outdoor lifestyle.Long coats, in beautiful classic textiles, pin striped or checked, evolving into tunic-like dresses turned back-to front.
Johansson plays with the notion of tailoring almost as an ironic gesture, to vouch for the idea of an uncomplicated way of living, a different way of feeling the notion of femininity itself.
The importance of people and space, the balance between work and home life, the melding of style and exploration all became focal points.