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Given the fact that you can see fewer ranking results above the fold on mobile, people have assumed that the CTR would be higher for the first results on mobile devices.Let's see if that is the case: Not only is the CTR slightly lower on the first page, but the CTR for mobile searches actually rises on the 2nd and 3rd page, which is opposite to what we would expect and see from mobile searches.I'd guess that part of the reason is that the increased use of ads, universal search results and Google's own comparison and shopping results have reduced the prominence of top slot." Mobile traffic is getting bigger and bigger day by day.Here we can see the CTR for searches coming from mobile devices compared with the searches from desktop devices. I felt overwhelmed and frustrated every time I had finally reached a number one organic ranking in Google only to find out that the traffic coming from the search engine was not making the big difference I was expecting.
This is the reference chart for the click-through rate (CTR) of organic desktop searches in Google for July, 2014.So I turned to the best source that I could get this data from, Google Webmaster Tools, which allowed me to see how many people click on my website when searching for the keywords I am interested in.This saved me a lot of time and allowed me to make better choices in the future with the keywords I was targeting. Read on to find out more about how my initial findings turned out into a full fledged organic CTR study and how you can use this data to make better and more informed decisions in the future."I would've expected mobile to drop off much, much faster than desktop.
These rates seem to imply that the first positions on a mobile results page are less significant than we thought. " Ian Lurie - Portent One might assume that when users are making generic searches on Google, they end up making a brand selection from the results retrieved.These will be addressed later in the study when we segment the data.